Zillow is America’s most popular real estate site. Like Kleenex is to tissue paper, Zillow is to online home search. It’s so popular, it’s even a verb.
When it came time to give Zillow a new brand platform, we wanted to get to the root of what exactly it is that makes Zillow such a popular destination.
The answer? It’s a place filled with unlimited possibility.
Launch Films
We launched the campaign with “Nightswimming” and “Love,” two epic, cinematic long-form films directed by Daniel Wolfe. Shot in dozens of locations over the course of six days and nights, the films capture the sense of possibility and adventure that comes with finding a home on Zillow.
There’s No Place Like Zillow
Client: Zillow
Agency: FIG
Director: Daniel Wolfe
Prod. Co.: Love Song
DP: Diego García
Sound: Barking Owl
VFX: The Mill
Role: Creative Director